Domo Customer - KOKO Networks
KOKO is an international climate technology company with a difference. They are a global leader in clean ethanol cooking fuel and cooking products.
Challenge: Managing the ‘last mile distribution’ of the fuel transport process, whilst the company is going through a period of high-growth.
Solution: Creating a single source of truth for the visualization of real-time data, for all employees to utilize.
Impact: A new level of efficiency and data-driven decision-making for strategically managing rapid growth, led by the Executive and Leadership team.
In Nairobi, KOKO provides clean bio ethanol fuel ATMs, KOKOPoints, for customers to refill reusable canisters, in order to fuel their two-burner cook stoves, making up the core offering of KOKO. In 2021, KOKO saw a rapid growth of 450%, doubling the number of employees hired, a trend the company is looking to extend into 2022, by implementing an intuitive, data-based strategy built on real time business intelligence.
Previously, KOKO used Tableau Desktop to integrate its three, disparate databases, however the volume of data led to crashing dashboards in the regions it was being used. When the decision was made to move providers, KOKO was seeking three important elements.
KOKO’s first consideration was ease of use and navigation, according to their Head of Analytics, Julie Wright.
The second consideration was practicality at an affordable cost, Wright highlighted, “on the engineering side, we didn’t have that technical expertise at the time, we’ve just started filling those roles. We needed a platform that we in the analytics department could own, and own intelligibly. Domo checked all of those boxes for us.”
KOKO brought in Domo to allow its senior leadership team to manage the ‘last mile distribution’ of the fuel transport process. Using sensors to inform the Domo dashboards, the fuel can now be tracked along the entire operations process, from every depot station and micro tanker used, before arriving at a KOKOPoints. Similarly, delivery of cookers and canisters from the warehouse can be tracked, along with customer metrics such as fuel purchases.
Having this improved visibility of data gives KOKO a new level of efficiency. The executive committee has an oversight of high-level dashboards to monitor overall sales performance, growth figures, and predictions for the future. Supporting this team, employees are drilling into the dashboards to extract the data and perform their own analytics. Lastly, the customer sales teams automatically receive data every hour to show where stock is currently in the field. The overarching goal for this is to democratise the business to ensure end data is accessible for everyone, independently.
Thanks to Domo’s managed services team, KOKO was able to implement its offering within a short timeframe.
Wright highlights, “the rollout of Domo across the business was a six month process. When I first talked with people I was hearing about one year, given what we had in Tableau, so the process of ETL building was good. In addition, the people at Domo are really responsive when we have questions or need additional help. So that’s been huge. I haven’t noticed that with other tools that I’ve used, visualisation tools, that the people at the company are as responsive and helpful as Domo.”
Through Domo’s intuitive UI, KOKO’s goal of data democratisation is now coming to life.
“We’re undertaking a process of defining our key KPIs within Domo, so it can be our one source of truth for reporting. Amongst our leadership team, we’re looking for everyone to be using the same data to drive decision making,” Wright said.
In 2022, Domo will allow KOKO to launch three new networks in Kenya, which will later be followed by further expansion in East Africa in 2023.
